Création de Contenu avec l’IA
Création de Contenu avec l’IA
Walid Bergaoui
Content Creation with AI
You have ideas, a message, a brand or a project you want to shine — but producing quality content, day after day, format after format, demands time and skills that no one possesses in full. This training gives you the power to create professional content on your own: articles, visuals, videos, voice-overs, posts for social media. You are the creator: the intention, the message, the tone and the editorial line remain yours. What you learn here is to direct powerful AI tools — Claude, Claude Code, OpenAI, Gemini, Firefly, HeyGen, TTSMaker — to turn your ideas into publish-ready content.
The approach is hands-on. You begin by mastering your tools — understanding AI, setting up your environments, the art of the prompt, organizing your projects and collaboration between agents — to direct the creation rather than be subject to it. You then move on to production: writing copy that captures and converts, generating and retouching brand images, producing realistic videos and voice-overs, then adapting it all into content calibrated for each social network. And because published content reflects on your image, you learn to audit it: accuracy of the message, brand consistency, factual accuracy, usage rights and adherence to your guidelines.
By the end of the program, you walk away with a real content kit that you produced yourself — articles, visuals, video, audio, publishing calendar — and with a repeatable method that will serve every one of your communications. You will have directed everything, from the first idea to publication: AI will have been nothing more than the powerful lever of your creativity. Because content carries only one signature — yours.
What you walk away with
Your talent deserves to be seen. By the end of the training, you leave not only with know-how, but with a tangible body of work and a showcase to display it:
A complete content kit — copy, visuals, video and voice-over, ready to publish and endlessly adaptable.
Your personal page — a showcase in your name, hosted for free by BSF, to present all your creations.
A real audience — your content is discovered, commented on and shared on the BSF social network, Facebook and other networks.
Program — 14 sessions of 1 hour
You are the creator: we train you to direct powerful AI tools to produce professional content in every format. The journey starts with mastering the tools, then applies them to each type of content, all the way through to auditing and publishing.
Module 1 — Mastering AI (sessions 1-6)
1. AI, how it works and its limits — models, memory and context, compaction, hallucination, validation. The principle: you are the creator, AI is the tool.
2. Setting up your environments — Claude Desktop, Claude Code, Codex, Gemini CLI, Claude Browser; and the basics of HTML to understand and reuse your exports.
3. The art of the prompt — giving clear instructions, framing the tone and the format to get exactly the content you want.
4. Organizing your projects for AI — reference files and MD files: the « memory » of your brand (tone, guidelines, target audience) for consistent content.
5. Getting multiple agents to collaborate — agents and reviewer agents, validation system, and the mistake never to make (two agents on the same task).
6. Creation tools, rights & watermark — TTSMaker, HeyGen, Firefly, Adobe Stock: uses, usage rights and ownership of your content.
Module 2 — Written content (sessions 7-8)
7. Writing to capture and convert — articles, posts and hooks: finding the angle, structuring the message and adopting your brand's tone.
8. Adapting and optimizing your copy — tailoring the same message to several media, crafting titles and keywords to be read and found.
Module 3 — Visual content (sessions 9-10)
9. Generating your brand images — creating visuals, illustrations and variations with AI, in a style true to your identity.
10. Retouching and laying out — cropping, cleaning up, adding text and logo: clean, consistent visuals ready to publish.
Module 4 — Video & voice (sessions 11-12)
11. Producing a short video — script, sequences and avatar with HeyGen: a clear, well-paced video without filming equipment.
12. Voice-over & sound — generating a natural voice with TTSMaker, adding music and ambiance to dress up your content.
Module 5 — Social media, audit & publishing (sessions 13-14)
13. Adapting for social media & scheduling — tailoring each piece of content to the right format and the right network, and building a publishing calendar.
14. Auditing & publishing — checking message, brand consistency, factual accuracy and rights, then publishing your content kit.
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