Marketing Digital Pratique
Marketing Digital Pratique
Walid Bergaoui
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Practical Digital Marketing
You have a product, a service, or a brand — and you're certain it deserves to be seen. This training gives you the power to get it known, attract customers, and sell, without a massive budget or an agency. Here, we don't recite theory: we take action. You leave every session with a real deliverable — a page that converts, a post that engages, a campaign that's running — applied directly to your own project.
The approach is 100% practical. You start by laying the foundations — understanding your ideal customer, your positioning, and the buyer's journey — so you never communicate into the void. You then build your presence: social media, content that attracts, Google SEO, email marketing, and targeted ads on Meta and Google. At every step, you also learn to put artificial intelligence to work for you — writing faster, generating visuals, finding ideas — while keeping control of your message and your brand. And because in marketing you can only steer what you measure, you finish with the numbers: reading your analytics, calculating your return on investment, and improving what works.
By the end of the program, you don't just "know" digital marketing — you practice it. You know how to attract an audience, turn visitors into customers, and build an acquisition machine that keeps running after the training. You leave with a written strategy, your accounts set up, your first campaigns launched, and, above all, the confidence of a professional who knows what to do on Monday morning to grow their business.
What you leave with
Not just notes: concrete assets, ready to serve your business as soon as the training ends.
Your written digital strategy — persona, positioning, and a 90-day action plan, ready to execute.
Your operational channels — social profiles, Google listing, email sequence, and content calendar set up.
A real campaign launched — a targeted ad put live and a dashboard to track its results.
Your AI toolkit — prompt templates to produce copy, visuals, and ideas continuously.
Program — 14 sessions of 1 hour
A fully hands-on path, applied to YOUR project. We first set the strategy, then build each acquisition channel, then measure and optimize. Each session produces a concrete deliverable that you keep and reuse.
Module 1 — Strategic foundations (sessions 1-3)
1. The digital marketing landscape — an overview of the channels (social, SEO, ads, email), how they fit together, and setting clear, measurable goals for your business.
2. Knowing your ideal customer — building your persona, understanding their needs, and mapping their buyer's journey, from first contact to loyalty.
3. Positioning & brand message — defining your value proposition, your tone, and a clear message that sets you apart from the competition.
Module 2 — Content & social media (sessions 4-7)
4. Choosing and setting up your channels — Facebook, Instagram, LinkedIn, TikTok: selecting the right channels and optimizing your profiles to convert visitors.
5. Creating content that attracts — formats that work, copywriting and hooks, effective visuals, and AI to produce faster without losing your voice.
6. Planning & posting without burning out — building an editorial calendar, scheduling your posts, and keeping a steady pace over time.
7. Engaging and growing your community — sparking interaction, replying, managing reviews, and turning followers into customers.
Module 3 — Get found & convert (sessions 8-11)
8. Google search ranking (SEO) — understanding keywords, optimizing your pages and content to show up in your customers' searches.
9. Google Business & local presence — creating and curating your business listing to capture local searches and customer reviews.
10. Email marketing that sells — building a list, writing emails that get opened and read, and automating a welcome and follow-up sequence.
11. The page that converts — landing page and sales funnel: structure, call to action, and trust elements that turn the visitor into a buyer.
Module 4 — Advertising, measurement & optimization (sessions 12-14)
12. Paid advertising (Meta & Google Ads) — creating a campaign, defining the targeting and budget, and launching your first ad live.
13. Reading your numbers & calculating ROI — setting up tracking, understanding your analytics, and measuring the real return on every euro invested.
14. Your 90-day action plan — pulling everything together into a coherent strategy, prioritizing your actions, and defining the routine that grows your business.
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