Stratégies de Croissance et Business Development
Stratégies de Croissance et Business Development
Walid Bergaoui
Growth Strategies and Business Development
Your company has a product, customers, and a dedicated team — and yet growth remains uneven, driven by opportunities rather than steered. This program gives you what's missing: a method to make growth a discipline, not a stroke of luck. You'll learn to read your market, build acquisition channels that keep running, convert more prospects into customers, and open up lasting revenue streams — partnerships, new segments, new offers. You are the growth developer: the vision and the decisions remain yours; we give you the framework, the levers, and the metrics to make them with clarity.
The approach is firmly hands-on. You start from diagnosis — where your value is really created, who your best customers are, where your revenue leaks — then build your growth engine brick by brick: a sharpened value proposition, segmentation and targeting, go-to-market strategy, acquisition and conversion funnel, a tooled-up sales pipeline, and retention loops that lift customer lifetime value. You then explore external growth levers — alliances, indirect channels, new markets — and learn to prioritize them without spreading your resources thin. Each session draws on real cases from Tunisian and international companies, role-playing exercises, and workshops where you work on YOUR company, not on abstract examples.
By the end of the program, you walk away with a quantified, actionable growth plan, a metrics dashboard to steer your decisions week after week, and a business development roadmap prioritized over 6 to 12 months. You'll know not only what to do to grow, but in what order, at what cost, and how to measure whether it's working. Growth stops being a hope: it becomes a system you master.
What you walk away with
No theory left to gather dust in a binder: you walk away with deliverables ready to roll out in your company.
A quantified growth plan — objectives, priority levers, and budget, calibrated to your reality and your means.
A metrics dashboard — the few metrics that really matter (acquisition, conversion, retention, CAC, LTV) to steer without flying blind.
A business development roadmap — your target partnerships and new markets, sequenced over 6 to 12 months.
Your ready-to-use templates — partnership pitch, prospect scoring, pipeline template, and qualification grid, reusable the very next day.
Program — 14 sessions of 1 hour
You are the growth developer. The path starts from your market diagnosis, builds your acquisition and conversion engine, deploys your business development levers, then puts it all under quantified steering. In every session, you work on your own company.
Module 1 — Understanding your growth (sessions 1-3)
1. Growth diagnosis — map where your revenue really comes from, your possible growth drivers (customers, offer, market, pricing), and where it leaks today.
2. Market, competition & opportunities — read your market, analyze the competition, and identify untapped growth spaces.
3. Value proposition & positioning — sharpen what makes you the preferred choice, for whom and why, and state it clearly.
Module 2 — Building the acquisition engine (sessions 4-7)
4. Segmentation & ideal customer — define your target segments and the ideal customer profile (ICP) to focus your efforts on.
5. Go-to-market strategy — choose your acquisition channels, your message, and your go-to-market model based on your target.
6. Acquisition funnel & lead generation — build a steady flow of qualified prospects, from first contact to proven interest.
7. Conversion & conversion rate — convert more prospects into customers by removing friction from the buying journey.
Module 3 — Business development & external levers (sessions 8-11)
8. Steering the sales pipeline — structure and tool up your pipeline (stages, qualification, forecasting) to sell predictably.
9. Partnerships & strategic alliances — identify, approach, and frame partners that multiply your reach.
10. Indirect channels & distribution — resellers, referral partners, and networks: have others sell for you without losing control.
11. New markets & expansion — assess a new segment, a new region, or a new offer, and decide whether to go for it — or not.
Module 4 — Steering & sustaining (sessions 12-14)
12. Retention & customer lifetime value — increase retention, upselling, and referrals to grow every customer.
13. Metrics & dashboard — CAC, LTV, conversion rate, churn: choose the metrics that matter and track them to decide.
14. Growth plan & roadmap — consolidate your priority levers into a quantified plan and a roadmap over 6 to 12 months.
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