Monetization Strategy: Setting Your Prices, Options, and Recurring Revenue

You have a good product, a useful service, customers who love what you do — and yet the revenue doesn't follow the way it should. The culprit is almost always the same: a price set at random, a poorly chosen revenue model, an offer that no one can really compare. This program teaches you to turn the value you create into solid, predictable revenue. You'll no longer sell "by feel": you'll set your prices on clear foundations, you'll build offers that sell themselves, and you'll establish revenue that comes back every month.

The approach is concrete and designed for the entrepreneur. You start from the customer — their perception of value, their price sensitivity, their habits — then from the market and the alternatives, to anchor your decisions in reality rather than in intuition. You then explore the major monetization models (fixed pricing, subscription, freemium, commission, transaction, license, bundles) and choose the one that serves your cash flow and your margins. You learn to package your offers in multiple tiers, to handle dynamic pricing, and to activate the real growth levers: upsell, cross-sell, premium options, and recurring revenue that stabilizes the business.

By the end of the program, you walk away with your own monetization strategy written and ready to apply: a justified pricing grid, an owned revenue model, an offer architecture, and a plan to grow average order value and loyalty. You'll know how to test a price, measure its effect, and adjust it without breaking your market. Monetizing intelligently isn't about charging more at random: it's about capturing the fair value of what you offer and building a truly profitable business.